Pick is an innovative concept that connects engineers and contractors directly with businesses to get the job done and earn up to 3 times more money.We created a fresh and colour brand and colour palate to compliment a modern website with a smart user experience design.Usability is an essential requirement in the start-up, we created the logic of user journeys by combining iterative design with research. We settled on a format that was unanimously accepted, and set about on visual design. We used a component design system approach to speed up site development, save time on content management and improve overall site performance Рusing WordPress.